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MEDDIC Example

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MEDDIC example selling SWOT to Shieldmedia. Objective to help ShieldMedia design and execute an aligned OKR strategy to grow their business 100% in 2020.
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SWOT
Using MEDDPIC
MEDDIC Example
Frameworks
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Tiffany Little updated section Metrics background from green to gray on Wed Nov 15 2023 undo
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MARKETING SEO -Win the market and all the users for years to come
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Template Library
Frameworks
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Custom

To help ShieldMedia design and execute an aligned OKR strategy to grow their business 100% in 2020

100%

Metrics

TL
Economic impact of solution
Close
100%
Increase team productivity by 21% [drive 14% revenue lift] by having quarterly plans set two weeks earlier with SWOT 
TL
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100%
Reduce employee attrition by 2 headcount per/year, saving $60k in recruiter fees 
TL
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100%

Economic Buyer

TL
Who is the budget holder
Close
100%
CEO sponsored initiative, Eric Murray, SVP of HR driving project day to day 
TL
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0%

Decision Criteria

TL
Criteria to compare vendors
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Company wants to roll out OKR's to improve alignment by 3/1, needs vendor capable of supporting rollout 
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Employee adoption in a world of app overload 
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Ease of use for execs during the quarterly planning process 
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Cost if rolled out to all employees 
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Available coaching, facilitation, and strategy consultation 
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Decision Process

TL
Process to select & purchase
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Shieldmedia to meet with 5 vendors in project management and strategic execution space 
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Shieldmedia to consult with existing exec coaches on recommendations 
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Shieldmedia to demo finalist solutions with one manager and their direct reports to evaluate decision criteria 
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Legal to review and approve MSA and confidentiality before final signature 
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Procurement to review and give approval for signing ahead of final signature 
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SVP of HR to sign agreement 
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Identified Pain

TL
Their pain? Consequences?
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Exec team is not aligned on core initiatives, leading to conflicts and delays 
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Company morale is impacted by lack of clarity and focus on core initiatives, leading to employee retention issues 
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0%

Champion

TL
Power and influence on deal
Close
0%
CEO's exec coach, David Stearn, is a repeat user of SWOT and is highly recommending our platform 
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Close
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