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Middle Eastern Style Restaurant

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Judy Butler
10:15pm
Burt Crumb
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@JaneSmith goes to the ocean
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Marty
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March 23
MARKETING SEO -Win the market and all the users for years to come
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Middle Eastern Style Restaurant

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SWOT Analysis

An analysis looking at all sides of whether opening a new middle eastern style restaurant will be on a path for success.

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Strengths

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Strengths are based on internal factors and seen as helpful to the organization.
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Hummus is widely loved and delicious. 
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Middle eastern food is inexpensive and vegetarian friendly. 
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The middle eastern palate is not too spicy more mild palates. 
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Many people are familiar and like middle eastern food. 
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It is vegetarian friendly 
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Weaknesses

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Weaknesses are based on internal factors and seen as harmful to the organization.
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Falafels are deep friend and oily. 
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Middle Eastern food doesn't lend itself so well to high end restaurants. 
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There is a lot of competition and price pressure in most areas. 
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It might be too exotic and unknown for a lot of customers. 
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It's difficult to master the perfect Hummus or Pita. 
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Opportunities

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Opportunities are based on external factors that are helpful to your organization.
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You can blow people away with Fresh Hummus. Hummus in a supermarket is just not the same. 
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You can appeal to the health crowd. 
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Chipotle and others have managed to create huge businesses with Mexican food. Why not middle eastern? 
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You can provide a healthier low cost option to the hamburger & pizza crowd. 
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Threats

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Threats are based on external factors that are harmful to your organization.
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There are a lot of people who are opening these up in NYC so it can be a crowded space. 
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People may not give you a chance if you are too different. 
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These foods lose their flavor quickly and so you'll need to be careful to not lose your reputation with production issues. 
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