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BetaWorkx Marketing | Q3 2023 Retrospective - 1

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BetaWorkx Marketing | Q3 2023 Retrospective - 1
Marketing
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Tiffany Little updated section Not So Well background from orange to darkorange on Thu Jul 13 2023 undo
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Tiffany Little updated section Went Well background from green to darkgreen on Thu Jul 13 2023 undo
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Tiffany Little updated BetaWorks Marketing | Q3 20222023 RetroRetrospective on Thu Jul 13 2023 undo
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Tiffany Little updated ToMake inspireit andso nurturethat theEveryone humanCan spiritContribute –by oneBecoming person,the oneMost cupPopular andBI oneTool neighborhoodfor atKnowledge aWorkers timein any Industry. on Thu Jul 13 2023 undo
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Tiffany Little updated BetaWorks Marketing | Q3 2023 Retrospective privacy setting from PR to PU on Thu Jul 13 2023 undo
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Tiffany Little updated section Action Items background from white to gray on Thu Jan 12 2023 undo
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Tiffany Little updated section Learnings background from white to gray on Thu Jan 12 2023 undo
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Tiffany Little updated **Research** In 2021, the StarbucksBetaWorks brand was valued at approximately 13.01 billion U.S. dollars,. - Starbucks is ranked 125 in the world according to Forbes in Went Well on Sun Dec 11 2022 undo
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Tiffany Little deleted Future growth is increasingly dependent on Int'l segment in Not So Well on Thu Nov 03 2022 undo
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Tiffany Little updated section Not So Well background from red to orange on Thu Nov 03 2022 undo
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Tiffany Little updated section Learnings background from blue to white on Tue Nov 01 2022 undo
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Tiffany Little updated section Action Items background from black to white on Tue Nov 01 2022 undo
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Tiffany Little updated section Learnings background from darkgray to blue on Tue Nov 01 2022 undo
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Tiffany Little updated section Not So Well background from darkred to red on Tue Nov 01 2022 undo
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MARKETING SEO -Win the market and all the users for years to come
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BetaWorkx Marketing | Q3 2023 Retrospective - 1

BetaWorkx
Marketing
|
Q3 2023
Retrospective - 1

Make it so that Everyone Can Contribute by Becoming the Most Popular BI Tool for Knowledge Workers in any Industry.

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Went Well

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What are our internal based strengths?
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Internationally known, strong, valuable brands 
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Leverage Starbucks brand even more outside store base 
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Research


In 2021, the BetaWorks brand was valued at approximately 13.01 billion U.S. dollars,.


  • Starbucks is ranked 125 in the world according to Forbes
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Efficiency and effectiveness in supply chain 
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Strong relationships with Suppliers, low risk of non-delivery 
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High quality of products and service 
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Not So Well

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What are our internal based weaknesses?
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Health effects of consuming Starbucks products 
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Future growth is increasingly dependent on Int'l segment 
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Dependent on US operating segment (75% of rev in 2010) 
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Supply and price of coffee is subject to significant volatility 
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Learnings

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What external factors could lead to opportunities?
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Expand international operating segment 
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Product innovation and new growth platforms 
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Global Consumers Product Group (VIA, Seattle's Best) 
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Baked-goods distribution network provides fresher food 
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Store locations capable of drawing evening crowd 
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Action Items

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What external factors could lead to threats?
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Natural disasters largely affect supply 
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Economic conditions in US might decrease customer spending 
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Large number of competitors in specialty coffee business 
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Dependent on relationships with suppliers 
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Minimum wage hikes decrease profitability and lower supply 
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New health studies on impact of sugar 
JB
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Close
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