Align on each line item, the right words, does it speak to us. Go section by section.
1. Get the team aligned on your team PURPOSE:
What is the purpose of this team? Why does it exist? How does it help people/companies? Combine the company mission with your mission. Ex: company mission - by fulfilling team mission.
Test it: [use the Jim Collins approach from "Built to Last"]
- Do you find this personally inspiring?
- Is this core purpose passionately held on a gut level
- Does it get to a deeper reason than just making money, how it will help people.
- Can this inspire for over 100 years
- Is this a perpetual guiding star - always to be pursued
- Will this bring out the energies and talents of people
- Does the purpose help you to decide what activities to not pursue
- Is this purpose authentic—something true to what the organization is all about
- Would you feel proud in describing your work in terms of this purpose to friends, family, others?
- Does it describe the resultant experience or outcome, not what you do?
Purpose Examples:
1. Google - Organize The World's Information
2. SpaceX - To revolutionize space technology
3. Microsoft - Empower every person and every organization on the planet to achieve more
4. 3M - To solve unsolved problems innovatively
5. Merck - To preserve and improve human life
6. Nike - To experience the emotion of competition, winning, and crushing competitors
7. Marriott - To make people away from home feel they are among friends and really wanted
8. McKinsey - To help leading corporations and governments be more successful
9. Patagonia - To be a role model and tool for social change
Can you fully visualize and define success? Connect to company vision.
Test Your VISION:
The big, audacious, 10yr+ goal. Can you fully visualize success.
Test it: [from Jim Collins book Built to Last]
- Can you fully visualize every aspect of the Goal - see it from every angle
- Does it require 10 to 30 years of effort to complete
- Can the organization MUST believe “we can do it anyway” - even though 50/50 chance
- Does it have a clear finish line
- Does it engage people - grab them in the gut. It is tangible, energizing, highly focused.
- Does it stimulate forward progress
- Does it getting people going? Do they find it stimulating, exciting, adventurous?
- Can you commit that you will "Never give up” on this goal
Foundational principles that guide all of a teams actions.
What values and principles are key to our long-term success, define who we are and how we work.
Test Your VALUES:
Foundational principles that guide all of a company’s actions
Test it: [from Jim Collins book Built to Last]
- If you could only use 5-6 words to describe the culture, would this be one of them
- Is this passionately held on a gut level?
- Would you build a new company around this core value regardless of the industry?
- Would you want your organization to continue to stand for this core value 100 years?
- Do you believe that those that do not hold this core value, don't follow it, should leave
- Does this core value help you in the decision-making processes?
- None of these values are aspiration for future vs currently held core values.
The key operating plan metric and goal that matters most for this team.
Include your 1 & 2 year goal for this metric.
Test Your METRIC
- This 1 & 2yr metric goal should come from your company or teams financial model.
Combine the Purpose+Vision+Metric into 7-12 word team mission that connects to company mission.
MISSION Examples:
1. Google - Organize The World's Information And BHAG [Make It Universally Accessible And Useful]
2. SpaceX - To revolutionize space technology, with the goal of enabling people to live on other planets
3. Microsoft - Empower every person and every organization on the planet to achieve more
Leadership homework
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