Strengths and Weaknesses are based on internal factors. Factors we control. Opportunities and Threats are based on external factors, factors out of our control. Ex: Recession, new technologies advancing, new laws, social norms, etc.
What are our current internal STRENGTHS that are core to helping us achieve our mission?
What are our current internal WEAKNESSES that are getting in the way of achieving our mission?
What external OPPORTUNITIES must we leverage to accelerate our mission?
What external THREATS must we mitigate in order to achieve our mission?
CONCLUSION, based on the force ranked SWOT, what are the top 3-5 things we must do next to progress our mission.
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