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A I commented The Conclusions section looks solid overall, nicely capturing the key strategic priorities from the SWOT analysis. A few additional points to potentially incorporate: 1. Address the health concerns threat by expanding healthier menu options 2. Leverage evening-friendly locations to drive sales outside the morning daypart3. Maintain product innovation focus to stay ahead of specialty coffee competitors Do you want me to make any additions or changes to the current Conclusions based on this feedback? Iā€™m happy to update the section to include any of these suggestions. on International Expansion on Mon May 20 2024 undo
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Jim Benton invited A ai@alignment.io on Fri May 17 2024 undo
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Jim Benton updated Economic conditions in US decrease customer spending in Threats color from red to gray on Wed Jan 10 2024 undo
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Jim Benton updated Large number of competitors in specialty coffee business in Threats color from yellow to gray on Wed Jan 10 2024 undo
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Jim Benton updated Natural disasters largely affect supply in Threats color from red to gray on Wed Jan 10 2024 undo
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Jim Benton updated Health effects of consuming BetaWorks products in Weaknesses color from yellow to gray on Wed Jan 10 2024 undo
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Jim Benton updated Future growth is increasingly dependent on Int'l segment in Weaknesses color from yellow to gray on Wed Jan 10 2024 undo
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Jim Benton updated Efficiency and effectiveness in supply chain in Strengths color from green to gray on Wed Jan 10 2024 undo
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Jim Benton updated Internationally known, strong, valuable brands in Strengths color from green to gray on Wed Jan 10 2024 undo
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Jim Benton updated Leverage BetaWorks brand even more outside store base in Strengths color from green to gray on Wed Jan 10 2024 undo
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Jim Benton updated BetaWorks MarketingExec | Q3 2023 SWOT Analysis on Thu Nov 02 2023 undo
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Jim Benton updated Make it so that Everyone Can Contribute by Becoming the Most Popular BI Tool for Knowledge Workers in any Industry. on Thu Nov 02 2023 undo
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Jim Benton added Competitive Workforce in Conclusion on Thu Nov 02 2023 undo
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JB
Judy Butler
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Burt Crumb
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@JaneSmith goes to the ocean
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Marty
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March 23
MARKETING SEO -Win the market and all the users for years to come
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Make it so that Everyone Can Contribute by Becoming the Most Popular BI Tool for Knowledge Workers in any Industry.

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Strengths

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What are our internal based strengths?
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Leverage BetaWorks brand even more outside store base
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Research


In 2021, the Starbucks brand was valued at approximately 13.01 billion U.S. dollars,.


  • Starbucks is ranked 125 in the world according to Forbes
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Internationally known, strong, valuable brands
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Strong relationships with Suppliers, low risk of non-delivery
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High quality of products and service
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Efficiency and effectiveness in supply chain
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Weaknesses

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What are our internal based weaknesses?
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Future growth is increasingly dependent on Int'l segment
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Health effects of consuming BetaWorks products
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Dependent on US operating segment (75% of rev in 2010)
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Supply and price of coffee is subject to significant volatility
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Minimum wage hikes decrease profitability and lower supply
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Opportunities

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What external factors could lead to opportunities?
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Expand international operating segment
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Product innovation and new growth platforms
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Global Consumers Product Group (VIA, Seattle's Best)
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Baked-goods distribution network provides fresher food
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Store locations capable of drawing evening crowd
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Threats

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What external factors could lead to threats?
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International Expansion is Key to Growth
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Natural disasters largely affect supply
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Dependent on relationships with suppliers
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Large number of competitors in specialty coffee business
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Economic conditions in US decrease customer spending
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Conclusion

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International Expansion
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Supply Chain Diversification
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The Freshest Food
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Competitive Workforce
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