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INTRO
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Mission Template

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Define your teams purpose, vision, & key metric goal. Inspired by Jim Collins best selling book, Built to Last. Below are some great Purpose+Big audacious goal mission statements:

Google - Organize The World's Information And Make It Universally Accessible And Useful.
SpaceX - To revolutionize space technology, with the goal of enabling people to live on other planets

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The Alignment.io Playbook
The Step-by-Step Guide to Strategic Planning
BetaWorks Exec | 2024 Mission
Exec
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Jim Benton updated EnableEmpowering everyone to contributeco-create tothe allsoftware digitalthat contentpowers bythe becomingworld with the leading globalcomplete DevSecOps platform for all DevOps stages on Sun Sep 22 2024 undo
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Jim Benton deleted To enable everyone to contribute and co-create the software that powers our world as the leading complete DevSecOps Platform in MISSION on Sun Sep 22 2024 undo
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Jim Benton deleted in MISSION on Sun Sep 22 2024 undo
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Jim Benton added Empowering everyone to co-create the software that powers the world with leading complete DevSecOps platform in MISSION on Sun Sep 22 2024 undo
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Jim Benton added in MISSION on Sun Sep 22 2024 undo
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Jim Benton updated To enable everyone to contribute and co-create the software that powers our world as the leading complete DevSecOps Platform in MISSION on Sun Sep 22 2024 undo
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Jim Benton deleted Enable everyone to contribute to all digital content by becoming the leading global platform for all DevOps stages in MISSION on Sun Sep 22 2024 undo
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Jim Benton deleted in MISSION on Sun Sep 22 2024 undo
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Jim Benton updated EnableTo enable everyone to contribute toand digitalco-create content.the software that powers our world in PURPOSE on Sun Sep 22 2024 undo
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Jim Benton updated ToThe beleading thecomplete topDevSecOps DevOps platform globally.Platform in VISION on Sun Sep 22 2024 undo
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Jim Benton added To enable everyone to contribute and co-create the software that powers our world in MISSION on Sun Sep 22 2024 undo
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Jim Benton added in MISSION on Sun Sep 22 2024 undo
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Judy Butler
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MARKETING SEO -Win the market and all the users for years to come
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BetaWorks Exec | 2024 Mission

BetaWorks
Exec
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2024
Mission

Empowering everyone to co-create the software that powers the world with the leading complete DevSecOps platform

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PURPOSE

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The ultimate purpose
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To enable everyone to contribute and co-create the software that powers our world 
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VISION

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The big, audacious, 10yr+ goal
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The leading complete DevSecOps Platform 
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VALUES

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Core values to achieve vision
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COLLABORATION: Emphasizing the importance of working together, across teams and timezones. 
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RESULTS: Focused on achieving outcomes efficiently and effectively. 
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EFFICIENCY: Streamlining processes to make work as efficient as possible. 
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ITERATION: Encouraging incremental improvements to processes and products. 
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TRANSPARENCY: Advocating for open communication and sharing information openly as a default. 
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METRIC

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Key metric goal for 1 & 2 yrs
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Revenue: FY24: $650M, 34% growth, path to $1B in FY25 
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MISSION

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Combined purpose and vision
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Empowering everyone to co-create the software that powers the world with leading complete DevSecOps platform 
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