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BCG Matrix

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The BCG Matrix Template is a strategic tool that helps businesses analyze their product portfolio based on market growth and market share. It categorizes products into four quadrants: Stars (high growth, high market share), Cash Cows (low growth, high market share), Question Marks (high growth, low market share), and Dogs (low growth, low market share). This template aids in resource allocation and strategic decision-making for product management.

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Template Library Frameworks | Q2 2024 BCG Matrix

Frameworks

Tiffany Little updated Template Library Frameworks | Q2 2024 BCG Matrix on Fri Aug 23 2024 undo

Tiffany Little updated The BCG matrixMatrix Template is a strategic tool usedthat inhelps strategicbusinesses managementanalyze totheir evaluateproduct theportfolio relativebased performanceon ofmarket agrowth company'sand businessmarket units or productsshare. It plotscategorizes aproducts company'sinto businessfour unitsquadrants: orStars products(high ongrowth, ahigh gridmarket withshare), twoCash axes:Cows market(low growth, ratehigh and market share.), TheQuestion resultMarks is(high agrowth, visuallow representationmarket ofshare), whichand businessDogs units(low orgrowth, productslow aremarket "dogs,"share). "cash cows," "question marks," or "stars." This cantemplate helpaids ain companyresource determineallocation whichand businessstrategic unitsdecision-making orfor productsproduct to invest in, divest from, or hold steadymanagement. on Fri Aug 23 2024 undo

Tiffany Little updated Coaching on Fri Aug 23 2024 undo

Tiffany Little updated BCG Matrix Overview on Fri Aug 23 2024 undo

Tiffany Little updated Template Library Frameworks | Q2 2024 BCG Matrix link url from https://www.alignment.io/blog/bcg-matrix to on Fri Aug 23 2024 undo

Tiffany Little updated section Dog background from darkgray to darkorange on Fri Aug 23 2024 undo

Tiffany Little updated section Cash Cow background from darkgray to darkgreen on Fri Aug 23 2024 undo

Tiffany Little updated section Question Mark background from darkgray to darkblue on Fri Aug 23 2024 undo

Tiffany Little updated section Star background from darkgray to darkyellow on Fri Aug 23 2024 undo

Tiffany Little updated section Dog background from darkyellow to darkgray on Mon Jan 08 2024 undo

Tiffany Little updated section Cash Cow background from darkblue to darkgray on Mon Jan 08 2024 undo

Tiffany Little updated section Dog background from darkorange to darkyellow on Mon Jan 08 2024 undo

Tiffany Little updated section Question Mark background from darkyellow to darkgray on Mon Jan 08 2024 undo

Tiffany Little updated section Star background from darkgreen to darkgray on Mon Jan 08 2024 undo

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BCG Matrix

Star

Question Mark

Cash Cow

Dog