The 4Ps of marketing refer to the four elements that are involved in creating a successful marketing strategy: product, price, promotion, and place. These elements are used to define a target market and develop a marketing mix that will appeal to that market. The 4Ps provides a structured approach for businesses to develop their marketing strategy. By considering each of the 4Ps, businesses can ensure that they have a well-rounded marketing plan that addresses all key aspects of their marketing efforts.
