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Advertising and Marketing

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Strategy

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The Alignment Operating Rhythm

Unite your team to make the best decisions to achieve your vision.

Playbook overview

Rollout checklist

Align the vision

Align the strategy

Align weekly goals

Align the learnings

Task Management

From kanban to collaborative to do lists

Frameworks Featured Templates

BANT Qualification

BANT is a widely used sales qualification methodology: Budget, Authority, Need, Timing.

Business Case

Use this before and after business case to tell a story about a customer success that validates the ROI your product can deliver.

GTM Strategy

Dominate any category, anywhere, anytime. A GTM strategy includes a variety of elements, one of them is messaging strategy which refers to the way that a company communicates the benefits and unique value proposition of its product or service to potential customers. A messaging strategy is a critical component of a GTM strategy. It helps to ensure that the company's messaging is consistent across all channels and that it effectively communicates the key benefits of the product or service to potential customers

MEDDIC Sales

MEDDIC is a well-known and highly recognized sales qualification methodology.

MEDDPIC

MEDDPIC is a sales qualification framework used to evaluate the potential of a sales opportunity. The MEDDPIC framework can help salespeople to qualify leads, prioritize opportunities and make better use of their time. By understanding the metrics, the decision maker, the process and the budget, salespeople can focus on the most promising opportunities and tailor their sales pitch to address the specific pain points and needs of the customer. It is a widely used framework in B2B sales and it is beneficial for any salesperson looking to improve their sales qualification process and close more deals.

Sales Playbook

The most powerful sales playbook tool. Customize sections, track completion score, status colors, add rich notes, and assign ownership.

Sandler Sales Process

The Sandler Sales Process Method is based on the idea that the buyer and seller on equal footing and it takes a partnership to get the deal done. You can bucket the stages into three groups - develop a strong relationship, qualification, and closing the deal. Use this checklist to review your upcoming, active, or recently closed deals against this set of criteria. How does your deal match this framework? Score each item based on completeness, 100% equal 100% done. Also use the color dropd

SPIN Selling

SPIN Selling framework is from a book that was first published in 1988 by Neil Rackham based on this research of over 35,000 sales calls over 12 years. The key to SPIN selling is asking the right questions and guiding the conversation with customers .

The Challenger Sale Persona

The Challenger is one of five personas into which, according to the Challenger Sale sales methodology, nearly every B2B salesperson fits.

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